Studio Archetype Launches Atlanta Office.

ATLANTA--(BUSINESS WIRE)--Sept. 9, 1997 Studio Archetype, leading provider of corporate identity, brand strategy and Web site development services, has just announced the opening of its Atlanta office to better serve existing Southeast region clients, and to further extend the growing Company's national presence.

Among the Studio's principal clients in the Southeastern United States are United Parcel Service (UPS) and NationsBank. Both companies have engaged Studio Archetype's broad range of design, strategy and technology services to help them transform their businesses and brands for the digital age.

"The new office exemplifies our commitment to supporting strong relationships with our clients," said Studio Archetype CEO, Mark Crumpacker. "Even though today's business world is more connected than ever through the Internet, nothing can replace being there in person, especially given the strategic nature of the work we perform."

Staffed with project teams focused on servicing existing client relationships, Studio Archetype's Atlanta office will feature a mix of new employees and veterans from the San Francisco headquarters.

Studio Archetype President, Amanda North, commented, "We are constantly infusing our organization with people who can bring new approaches and backgrounds, and we are excited about integrating these new perspectives from the Atlanta area into our team."

The Company opened its doors nearly a decade ago in the heart of Silicon Valley to help emerging technology companies build their brand across a variety of media. The company has since grown to a staff of 100 people. Studio Archetype opened a full service office in New York last year at 55 Broad Street, in the New York Information Technology Center, placing Studio Archetype at the center of Manhatten's burgeoning Silicon Alley.

Among its diverse international client list are IBM, American Express, Caterpillar, 3Com, Nintendo, Netscape, NationsBank, Johnson & Johnson, UPS, QVC, Revo and a host of other leading companies.

Studio Archetype, Inc., formerly Clement Mok designs, is an acknowledged leader in the areas of corporate identity development, information architecture, and interactive design. Studio Archetype's client list includes many from the Fortune 500 as well as emerging companies that are developing digital products and services and are integrating innovative technologies into their businesses. Visit the company's Web site @ www.studioarchetype.com

CONTACT: Studio Archetype

Kara Nichols, 415/703-9900

kara@studioarchetype.com